Granite Imports’ Digital Presences Gets Rock Solid Boost from WSI Digital Marketing
In an effort to attain significant expansion results both digitally and geographically, premium stone distributor Granite Imports in Denver has teamed up with the world leader in digital marketing, WSI. Using their strong SEO and online marketing expertise, WSI is taking the company to new levels, helping the premium stone distributor gain access to untapped markets and reach their fullest potential in meeting Colorado’s ever-growing specialty stone demands.
Granite Imports is an experienced importer of high-quality, specialty granite slabs, in addition to a distributor of recycled glass slabs, quartz slabs, and granite tile. Selling stone slabs only through fabricators in the Denver, Grand Junction, and Fort Collins, Colorado, and neighboring states, Granite Imports brings its clientele decades of experience in the stone industry and a well-earned reputation for quality and service.
Granite Imports’ project gallery shows the difference its line of truly exquisite products can make to a project, transforming the ordinary to the extraordinary. To better serve clients, the company even offers a free online design tool to aid shoppers in deciding between the array of exclusive materials Granite Imports carries. With no previous online marketing strategy in place, Granite Imports was suffering from a lack of traffic due to poor search engine results and low social media visibility, greatly limiting their exposure to new buyers. In addition, the Granite Imports website was hobbled by an old site that was built on a platform which limited on page optimization.
Thanks to the help of the digital marketing experts at WSI, Granite Imports has experienced a striking increase in online leads from the SEO work, as well as a better conversion architecture of a new responsive site. From third quarter 2015, before the new site was launched, to first quarter 2016 with the new web site in place, the company has seen double digit increases in traffic, with over a 25% decrease in bounce rate, and significant increase in completed conversions due to improved SEO and content strategies including an aggressive blogging and social media campaign. The company’s customer base has also been further expanded due to improved geolocation via Google Places. These combined efforts have resulted in enormous improvements, including:
- A 143% increase in Google organic traffic.
- A 145% gain in traffic to the Granite Imports website across search engines overall.
- 32% of all traffic is now Organic Search.
- 32% of traffic from Google Organic.
- Keyword ranking improvements boosted the company to page 1 rankings in all three geo-targeted areas.
Is your business realizing its full web potential? WSI can help. Learn more about how your company can reach new heights with a custom tailored web strategy. Contact your area WSI digital marketing expert today.
This blog was originally posted on the WSI Webwise blog.