Leader in Women’s Sporting Equipment Hires WSI to Expand Sales
Longstreth Sporting Goods is a Sporting Goods store located in Spring City, PA. Their unique value Proposition lies in the fact that they are one of the very few retailers who are focused completely on the female athlete, from the very young girls just trying out their first sports experience all the way to seasoned athletes and coaches. For over 30 years, the company has been a valuable support to female atheletes, their parents and coaches in providing the necessary equipment, apparel and training in the sports of Lacrosse, Softball nad Field Hockey.
Longstreth Sporting Goods has a large and locally popular retail store in Spring City, PA and in addition, they also sell their products online through their website. They were interested in exploring how to better reach national customers and bring in more online sales through the website and this is where they sought the help of WSI.
WSI has created an SEO strategy which is going to increase the visibility of the company in the online world and attract customers looking for the products that they offer. As part of the strategy, WSI has completed keyword research and is consulting with them on the on-page optimization of the website for the important pages like
As part of the Off-page strategy, WSI is creating content on behalf of the company and posting them regularly on blogging platforms like WordPress, Weebly, Tumblr and Blogspot. They are also going to be working on their Reputation Management strategy. With the SEO campaign in the initial stages on implementation, we have already started signs of progress and very soon Longstreth will be able to help even more women athletes and gain a good return on their marketing investment with WSI by increasing their online sales.
This post originally appeared on the WSI Pro Marketers blog.