How To Maximize Your PPC Campaigns

Internet Marketing Tips & Tactics From Thousand Oaks’ Leading Internet Marketing Company

Advanced PPC Tips & Tricks

Now that we’ve discussed the benefits of using pay-per-click as an integrated part of a larger digital marketing strategy, let’s take a look at some of the hidden powers of PPC that can help boost your business:

  • More than clicks and conversionsaccording to a 2013 study, one in three mobile smartphone users searches specifically for contact information (phone number, driving directions). This means that if you put this kind of information in your PPC ads (using the call extension feature) you’ll occupy prime real estate where users are searching for information.
  • Lead with PPC (for SEO reasons): we all know that PPC delivers quick traffic and SEO takes time, but why not start with PPC, mine the data and then use it to inform your SEO strategy? If you can find high-value, low-cost keywords that are generating tons of converting traffic, it stands to reason you should target those same keywords organically.
  • Go mobile to expand reach: mobile is a great place to reach customers with PPC because of how new it is to everybody. Marketers, customers and even Google are still trying to get comfortable with mobile ads, but there’s no doubt that spending is on the rise.

These are only some of the many reasons you should adapt and expand your knowledge of PPC and, more importantly, how you’re positioning your campaigns. For more information or guidance on how to better understand and unleash the hidden powers of PPC, shoot us an email.

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