National Payroll Processing Company Retains WSI for Digital Marketing Services
The Payroll Company (TPC) is a Payroll Processing and Human Resource Outsourcing company located in Middleton, WI. Founded in 1999, TPC serves thousands of clients and their employees across the U.S.
TPC has been a long time client of WSI starting with a website rebuild in 2014. Recently, WSI was hired to rebuild the TPC website to make it more modern, responsive, and to showcase the primary products and services offered by TPC. In addition, we continue to implement an SEO-Content Marketing plan for the company in order to increase the firm’s visibility on the search engines and social media.
As part of the digital marketing plan, we are optimizing several pages of the website for the relevant and highly searched keywords by their targeted prospects. These keyword phrases align with the company’s primary services, including:
- HR outsourcing companies
- human capital management software
- payroll processing services
- performance management software
- Staffing agencies Madison WI
With the SEO optimized pages now up on the site the off-page optimization is beginning. Initial off-page strategy includes citation building for the company as well as an intensive blogging effort. These high quality blogs will be syndicated to WordPress, Tumblr, and Blogger. Each month the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured include links, keyword rankings, organic visits and leads from organic visitors.
WSI is one of the world’s largest digital marketing agencies and a leader in Internet marketing, local SEO, national SEO, Paid Search and Social Media Marketing. With over 1,100 offices in 82 countries around the globe, WSI has helped thousands of companies develop and execute comprehensive digital marketing strategies. Contact WSI today to discuss your goals, or to do an analysis of your current marketing activities.
This post originally appeared on the WSI PPC/SEO blog.