OBP Retains WSI to Build Website & Implement SEO Strategy
Ottawa Building Permits is a new company headquartered in Ottawa, ON. Their mission is to simplify the building permit application process that is required by law for most construction projects. They offer their services to homeowners planning a renovation and contractors who require building permits for their jobs.
As part of their full service solution, they will conduct a complete site measure of the property, create a full set of drawings, complete and submit the application documents to the City of Ottawa and deliver the approved building permit back to their client. Their service area includes Ottawa West (Kanata, Nepean), Central Ottawa (By-ward Market, Centre Town, the Glebe, Sandy Hill, Lower Town, New Edinburgh) and Ottawa East (Gloucester, Orleans, Cumberland).
New Responsive Website
As this was a new start-up company, our client had no previous on-line presence. WSI eStrategies Ottawa first step was to create a responsive website with the goal of providing information in a straightforward way. The end result was a clean looking site with easy to find relevant information and strong calls to action. We created separate pages for their 2 main target groups, building permits for homeowners and building permits for contractors. We created a City of Ottawa resource page outlining essential information pertinent to Ottawa. As the company grows, we can then add more city pages, which will also benefit future SEO efforts.
Our Local SEO Solution
Our local Search Engine Optimization solution began with extensive keyword research and competitive analysis to determine the most relevant keywords to focus on. We then implemented the on-page optimization for the top 5 keywords. We created and verified a new G+ business page and educated the client on the importance of always asking for reviews from each their clients as a business ‘best practice’.
New and informative blog posts are being added to the clients website as a way of providing relevant information to homeowners and contractors interested in the building permit process and how it relates to and affects them when beginning any type of renovation or building project. This also supports our SEO efforts by ensuring ‘fresh’ content is being added to the site on a regular basis.
To take this a step further, WSI also created offsite blogging accounts with Tumblr, WordPRess, Weebly and Blogger as a way of syndicating and sharing these informative blogs with links back to our clients website.
We look forward to building a strong business partnership with Ottawa Building Permits and overtime see first hand how good SEO implementation will increase their rankings in the search engines and build their brand awareness here in Ottawa.
This post originally appeared in the WSI eStrategies blog.