Should You Be “Content Marketing”?
For a quick overview of what content marketing is all about, check out this video.
What Is “Content Marketing,” Anyway?
Content marketing just might be the digital darling of 2016. Actually, the components of content marketing have been around forever; the term is just a new, buzzier name for things we as marketers should have been doing all along. But now that it’s all the rage to have ‘content marketing,’ many businesses have taken the bait hook, line and sinker. Unfortunately for some companies, an insatiable appetite for more traffic, social signals and leads has devolved content marketing into much less than it’s supposed to be.
Content marketing isn’t a get-rich-quick scheme that’ll have customers knocking down your doors the next day. It’s not easy, it’s not short-term and it’s not cheap. It is in essence a holistic digital marketing approach that can bring your brand and its customers together in a way not many other strategies can. Many companies, including your competitors, are probably investing in some form of content marketing, but less than half of them are reaping the true rewards of the strategy. The real way to get a leg up on your competition is to do the kind of content marketing nobody else has committed to.
However, let’s also admit that for whatever reason, the marketing habits of you or your company could be lacking. You might be making some crucial content marketing mistakes; and even if you aren’t, maybe you would have at some point in the future.
So, if you’re interested in fixing – or avoiding – 5 content marketing mistakes that a whole bunch of companies are making, then please download How To Fix The 5 Content Marketing Mistakes You Might Be Making.