Spice Shop Teams up with WSI to provide new Website and SEO
SpiceTopia has been a fixture in Ventura, CA for many years. Selling spices, teas and specialty items for chefs and adventurous amateur cooks. When the new owners purchased the business in 2011, they inherited a website that needed to be completely reworked. It was difficult to search for products and had a broken e-commerce functionality. SpiceTopia brought on WSI Ventura to provide a completely new website that had clear navigation, simple product search and an elegant ordering process.
The SEO implementation is going to focus on their three key products: Spices, Tea and Gift Baskets. After comprehensive keyword research, specific keywords were selected and mapped in to both existing and new pages of the SpiceTopia website. Then, employing advanced on-page optimization techniques, the pages were optimized for the selected keywords and their stems. Below are several examples of optimized pages on the SpiceTopia website:
With the on-page optimization complete, the SEO will now focus on improving the popularity of the new SEO pages through a comprehensive link building program. This includes updates to their Instagram and Google+ pages.
Each month of the SEO implementation will be monitored and carefully tracked. Key metrics that will be measured each month include links, rankings, organic visits and leads from organic visitors.
This post originally appeared in the WSI Ventura blog.