WSI Adds Two More Locations to MorningStar SEO Efforts
WSI Digital Marketing has recently launched SEO efforts for two more locations of MorningStar Senior Living, a network of over 20 senior living communities located in the Western US.
The first implementation for the Phoenix location continues in the off page optimization phase and all signs remain positive. The efforts have resulted in 14 new 1st page rankings, and over 275 lead forms and calls from organic visitors
The 2nd location, MorningStar Senior Living of Sparks, after only two months has seen a tremendous increase in first page rankings and an uptick in visits and leads as well.
After the success of the first two initial locations, MorningStar has expanded the program to include two additional locations: MorningStar at Arrowhead, which is located in Glendale Arizona, and MorningStar at Bear Creek which is located in Colorado Springs. These locations will use the same success formula as the others, including both on-page optimization and off-page optimization.
For the on-page optimization, we have focused on 5 pages for each community on the main MorningStar site. Since each community offers a different mix of services, the keywords mapped to the pages differ across communities. You can see the pages optimized for these two communities here:
The off page optimization is now beginning for both of these communities. In addition to registering the communities in various business directories, we will be expanding their presence on line through customer reviews, as well as a concerted blogging effort. These high quality blogs will be syndicated to Tumblr, WordPress, Weebly and Blogger and in concert should propel both of these new communities up in the rankings, just as it has for the first two.
This post originally appeared in the WSI Expert Internet Marketing blog.