WSI Completes Rebranding For Westlake Village Chiropractic Arts
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In 1988, Dr. Steve Chopyak, suffering from a degenerative condition in his spine, came to the point where he was walking with a cane. Dr. Chopyak recognized the irony in the situation, because he was a Doctor of Chiropractic with a thriving private practice.
Over the next two years, Dr. Chopyak discovered a little-known form of chiropractic that changed his life. It was a gentle technique called Vector Point Cranial Chiropractic (VPCC). He not only underwent VPCC treatment, but he also became an expert in it, working closely with the founder of VPCC, Dr. David Denton. Today, Dr. Chopyak is focused on the connections between the body’s structure, physiology and overall patterns of health, utilizing VPCC and other chiropractic techniques.
In January, 2015, Dr. Chopyak turned to WSI to rebrand his practice as Westlake Village Chiropractic Arts (WLVCA), providing skilled services for people in the Conejo Valley who are looking for a:
The first step in rebranding the practice was to develop a new website, completely redesigned with a focus on the specific services Dr. Chopyak provides, including vector point cranial chiropractic.
The new site has already drawn positive responses from Dr. Chopyak’s current patients, and actually attracted a couple of new patients who found WLVCA through Google searches even though the site does not currently have high rankings. In fact, having the new website found so quickly in searches helped prompt Dr. Chopyak to request WSI to being a search-engine optimization (SEO) campaign. That work began in July, 2015.
WSI also recommended that WLVCA begin sending an email newsletter to current and past patients, and WSI began producing the newsletter in July, as well.
Going forward, WSI will continue to optimize WLVCA’s web presence with an increased social media presence and blog postings to various sites, with an emphasis on high-value key phrases.
One of the benefits of visiting WLVCA is that Dr. Chopyak has long experience treating a wide variety of people: athletes to couch potatoes… men and women of all ages. Treating children is also a specialty of Dr. Chopyyak, as well as women in pregnancy. Treatment is customized for each person and designed to restore health without drugs or surgery.