WSI Expands SEO Services For Luxury Patio Furniture Store
Pacific Patio Furniture serves the greater Los Angeles area with a line of upscale patio furniture. The store’s tagline, “Luxury Patio Furniture — Los Angeles Style,” perfectly fits the company’s target audience.
Pacific Patio Furniture has two stores, one in Agoura Hills with inventory that appeals to homeowners with larger suburban backyards and patios. The company’s new Santa Monica store is stocked with contemporary designs and styles more suited to urban living, with outdoor furniture designed for decks found in trendy townhomes and condos.
Over the last year WSI has been running a variety of internet marketing campaigns for both stores, including paid-search ads, search-engine optimization (SEO) and display advertising on Facebook. The SEO campaigns have focused on driving traffic to both the Los Angeles showroom website page and the Agoura Hills showroom website page. Campaign results have been so successful — website traffic is up 40 percent year over year — that Pacific Patio requested WSI to expand SEO efforts to target high-volume search terms for more specific outdoor patio furniture products.
Consequently, WSI has begun optimizing PacPatio.com for a variety of terms, including:
WSI has created separate pages for each of these categories, filled with valuable information on each product line. Readers can find links to the leading manufacturers on each page, along with videos. In addition, each page includes a sampling of the types of outdoor furniture available in each category. Naturally, images of the most stylish outdoor patio sets, table and chairs are included, giving website visitors an idea of the incredible variety of outdoor furniture available in each showroom.
Along with category pages that are designed to rank high in search results, WSI is focusing on these outdoor furniture categories in paid-search advertising and Facebook advertising. In addition, Facebook posts are boosted with links to pages dedicated to sale items — a valuable social marketing complement to the SEO campaign.